Amazon Brand Consulting
Whether you've been on Amazon for a year or a decade — the platform keeps getting more complex. We work with your team to build the knowledge, the systems, and the channel structure that protects what you've built.
Channel clarity
We help you understand how your brand actually moves through Amazon — who sells it, at what price, and whether your channel structure is working for or against you.
Team education
Amazon literacy inside your organization. We coach the people who manage your channel so decisions get made faster and problems get caught earlier.
Strategy and structure
Pricing architecture, reseller alignment, and advertising coordination built around your 1P, 3P, or hybrid model — not retrofitted to it.
Most brands are operating in a model they inherited rather than chose. A Vendor Central relationship that started small. Resellers who appeared through distribution and were never really managed. A direct channel that was set up without a channel conflict plan. The model isn't wrong — but it may not be optimized for where the brand is now.
Amazon buys wholesale and sells to consumers. You fill purchase orders. Amazon controls the retail price — including pricing below MAP when it chooses.
You sell directly to consumers. You control pricing, content, and strategy. More operational work — significantly more channel control.
Your products reach Amazon through distribution, retailers, or resellers. The default for many brands — and the source of most channel problems.
Most brands operate a hybrid — the question is whether it was designed or inherited. We help you evaluate your current model, understand what it's costing you, and build the structure that fits where you're going.
Talk through your selling model →Your e-commerce manager is sharp. But Seller Central is deep, Amazon's algorithms change, and the reports that matter are buried. Platform fluency isn't built in a day — and gaps in it cost money quietly.
Distribution leaks happen over time. A wholesaler sells to a liquidator. A retailer lists clearance. Suddenly there are six sellers on your ASIN and you don't know where three of them are getting product.
The policy exists. Warning emails go out. One reseller who tests the limits and finds none changes the behavior of everyone who's watching. Enforcement is the part most MAP programs are missing.
A retail buyer walks in with a screenshot of your Amazon listing priced $12 below what they're selling it for. That conversation is harder than it needs to be — and it starts with the channel architecture decision.
Are resellers advertising your brand? Are you? What does your competitive landscape actually look like on your own ASINs? Brands that don't build a coordinated advertising approach across all selling partners — 1P, 3P, and beyond — cede visibility to whoever shows up. Smart advertising starts with understanding the channel, not fixing it after the fact.
Vendor Central made sense at a certain stage. Then Amazon started pricing below MAP, retail partners pushed back, and the tradeoffs shifted. Knowing when and how to evolve the model is a real strategic decision.
Recognize any of these? Let's talk through what's happening on your channel.
Book a Brand Call →Your team knows your brand. We teach them Amazon — platform fluency, brand-specific application, and ongoing support for the people who execute your strategy every day.
Evaluate your current model, understand what it's costing you, and design the structure that aligns with where your brand is going.
Map every seller on your ASINs, trace supply chain leaks, and build the enforcement program that reduces unauthorized activity systematically.
A MAP policy that's actually enforced — automated monitoring, documented escalation, and the distribution communication that makes your pricing floor credible.
Stop competing against yourself. Build the pricing architecture that keeps Amazon, retail, and DTC in alignment.
Own your listings, protect your content, and prevent unauthorized changes — Brand Registry, Transparency, and IP management.
Coordinated advertising across all selling partners — 1P, 3P, and brand-direct. Brand presence, Sponsored Brands, and a strategy that accounts for who is actually showing up on your ASINs.
Buy Box trends, reseller activity, pricing floor compliance, and ad performance — the visibility layer that tells you whether your channel strategy is holding, and advisory to adjust it when the marketplace shifts.
We map your full Amazon presence — selling model, reseller landscape, team knowledge gaps, Buy Box performance, and pricing history. A real assessment of what's working, what isn't, and what's at risk.
A plan specific to your brand — team training priorities, selling model recommendations, reseller alignment approach, MAP enforcement framework, and pricing architecture. With the rationale behind every recommendation.
We work with your people through implementation — coaching the team, supporting reseller communications, advising on escalations. Not a strategy document dropped in a shared folder.
Start the conversation →Book a 30-minute call. We'll tell you honestly what we see.
Included with advisory · Available standalone
If your brand sells directly on Amazon — or needs visibility into how your catalog is performing across marketplaces — OP gives you the operational picture your advisory program is built on top of.
Advisory clients
OP Enterprise included at no charge.
All brand advisory programs — Mentorship through Control — include the full OP Enterprise tier. No separate subscription, no setup required.
View Advisory Pricing →Standalone — no advisory required
