OP is built for operators who need to see what their Amazon channel is actually doing — sales by marketplace and fulfillment type, variation-level performance, returns impact, and global marketplace profitability. Two ways it applies to brands.
Advisory clients get OP Enterprise included. All active TenEightOne Advisory brand programs include OP Enterprise at no additional charge.
Brands using OP get the same seller-side operational intelligence as any operator — plus additional visibility specific to brand channel management: how your direct channel performs relative to your reseller landscape, whether global marketplaces are generating real margin, and what returns are actually costing your brand.
FBA and FBM tracked separately at the FNSKU level. If your brand runs both, you'll see which method is performing and what each costs in fees and returns.
Each size, color, or configuration reports independently — not buried under a parent ASIN rollup. Underperforming variations are visible before they become a catalog problem.
FBA customer returns and replacements over 365 days — by ASIN, reason, and trend. Your net revenue adjusted to reflect actual profitability after returns.
Days of supply at current velocity. Reorder alerts before stockouts. Aged inventory and storage fee risk flagged early.
See your brand's direct Amazon sales separated from non-Amazon orders. Understand what your owned channel is doing — not what the total marketplace is doing.
Is selling into CA, UK, or EU actually worth it for your brand? OP surfaces marketplace-native currency with USD conversion so you can evaluate global performance honestly — including how international return rates compare to domestic.
If your brand ships FBA inventory to non-Amazon channels, those orders are identified and separated. Voluntary inventory returns excluded from velocity so your numbers reflect what's actually selling, not what's moving through logistics.
Advanced analysis across catalog performance, variation structure, and channel intelligence specific to how brands manage their Amazon presence — not just how individual sellers operate.
Manual uploads, sales dashboard, basic inventory visibility and velocity. Right for brands starting to track direct Amazon performance.
Start OP Operator → Start OP Operator →SP-API, global marketplace intelligence, returns analysis, variation reporting, alerts. The right tier for active brand operators.
Start OP Pro → Start OP Pro →Full platform including brand analytics modules, executive reporting, forecasting, and account health intelligence.
Start Enterprise → Start Enterprise →Advisory clients receive OP Enterprise included. All active TenEightOne Advisory brand programs include OP Enterprise at no additional charge. View brand advisory programs →
Tell us how you're selling on Amazon and we'll give you an honest answer.
