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Brand Strategy Insights

Brand strategy from the marketplace.

Practical guides on channel control, reseller management, MAP enforcement, and brand protection — built from 15+ years of direct Amazon experience.

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Brand Strategy
February 2025 12 min read

The Approved Seller Problem: How Brands Lose Control of Their Own Amazon Channel

Most approved seller programs don't deliver control. Here's why — and what actually works.

Channel Strategy

Your Amazon Sellers Are Lying to You — and You're Letting Them

June 12, 2026 8 min read
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Buy Box

Why Brands Lose the Buy Box to Their Own Resellers

Your advertising drives traffic. A reseller collects the sale. Here's how it happens and what to do about it.

January 2025 Read →
Channel Control

MAP Enforcement on Amazon: What Works and What Doesn't

A MAP policy without enforcement is just a suggestion. Here's what makes the difference.

November 2024 Read →
Brand Strategy

Selling Direct on Amazon Without Destroying Your Retail Relationships

Going direct without a channel strategy often creates the conflict you were trying to avoid.

August 2024 Read →

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Channel Strategy

Amazon Reserve Balance Tracking: What Brands Need to Know

May 1, 2026 6 min read
Channel Strategy

Amazon Brand Intelligence: Building a Performance Dashboard That Works

May 8, 2026 8 min read
MAP

Building a MAP Compliance Monitoring System That Actually Enforces

May 15, 2026 8 min read
Resellers

How to Find Where Unauthorized Amazon Sellers Are Getting Your Product

May 22, 2026 7 min read
Channel Strategy

Amazon Marketplace Performance: What Brand Owners Should Actually Be Measuring

June 1, 2026 7 min read