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Brand Strategy
February 2025 12 min read

The Approved Seller Problem: How Brands Lose Control of Their Own Amazon Channel

Most approved seller programs don't deliver control. Here's why — and what actually works.

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Buy Box

Why Brands Lose the Buy Box to Their Own Resellers

Your advertising drives traffic. A reseller collects the sale. Here's how it happens and what to do about it.

January 2025 Read →
Channel Control

MAP Enforcement on Amazon: What Works and What Doesn't

A MAP policy without enforcement is just a suggestion. Here's what makes the difference.

November 2024 Read →
Brand Strategy

Selling Direct on Amazon Without Destroying Your Retail Relationships

Going direct without a channel strategy often creates the conflict you were trying to avoid.

August 2024 Read →

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