Everything we get asked regularly — about what we do, how we work, what to expect, and whether we're the right fit for your Amazon business.
We provide strategic advisory and education for Amazon brands and sellers. For brands, that means helping control who sells your products, at what price, through which channels — and training your internal team to manage it. For sellers, it means building the strategy, systems, and knowledge to grow profitably and consistently.
We do not manage accounts, run advertising campaigns, or execute tasks on your behalf. Our clients lead their own execution with our guidance. This is an advisory practice — not a managed services agency.
Consulting typically means a firm comes in, analyzes a problem, delivers a report, and leaves. The relationship is transactional and ends when the deliverable is complete.
Advisory means an ongoing relationship. An advisor sits alongside you, helps you think through decisions, coaches your team, and stays engaged as your business evolves and the marketplace shifts. The value compounds over time rather than ending at a handoff.
Our model is advisory. We build ongoing relationships — monthly retainers, recurring sessions, continuous access between calls. The work never fully ends because Amazon never stops changing.
No. We do not log into your Seller Central or Vendor Central account and manage it on your behalf. We do not run your ad campaigns, create your listings, handle your customer service, or execute tasks for you.
We guide, educate, and advise — you execute. This is an intentional design decision. It keeps you in control of your business, builds genuine internal capability over time, and avoids the dependency that comes from outsourcing execution entirely.
If you need full account management, we are not the right fit. If you want to build a team and strategy that can actually operate independently, we are.
Two distinct groups:
We have worked with businesses ranging from early-stage sellers to established brands doing millions on Amazon. What they share is a desire to understand and control their Amazon business — not just outsource it.
We have been selling on and advising Amazon businesses since 2009 — before FBA existed. Over 140 brands and sellers worked with. More than $24 million in revenue scaled from under $1 million. 15+ years of direct, hands-on Amazon experience across categories, account types, and platform generations.
We have seen the platform change more times than most people have used it. That longevity means we understand not just what works today, but why certain approaches keep working across platform changes — and which popular tactics are short-term at best.
Two paths — both lead to the same place:
If it's a fit, we recommend the right program and send an engagement agreement. Payment is required before services begin. Most engagements start within a week of first contact.
It depends on your program tier, but the basic rhythm is:
Sessions work best when you come prepared — with your current account data, specific questions, and an update on any action items from the last session. The more context you bring, the more useful the time is.
No. Advisory programs are month-to-month with 30 days written notice to cancel. We do not lock you into annual contracts. The goal is to earn continued engagement through the quality of the work — not to require it contractually.
Diagnostic Intensives are one-time engagements — no ongoing commitment required unless you choose to move to an advisory program afterward.
By email, primarily. Each tier includes a defined number of email inquiries per week — from one per week at Essentials to unlimited as-needed at higher tiers. Time-sensitive questions get prioritized.
Higher tiers also include direct advisory access — meaning you can reach out with quick questions or decisions that don't need a full session. The goal is that you never feel stuck waiting for a scheduled call when something comes up that needs an answer today.
Not much. You need an active Amazon account (Seller Central or Vendor Central), a basic understanding of your own business, and the ability to execute on recommendations. We meet you where you are.
What helps most: being willing to share real account data during sessions. The more we can work from your live numbers rather than estimates, the more specific and actionable the guidance is.
What doesn't work: clients who want us to handle execution, clients who aren't willing to make changes, or businesses with no real Amazon presence yet. We advise — we don't build from scratch.
Yes. Program tiers can be changed at any monthly renewal point. Many clients start at a lower tier to get oriented and move up as their situation becomes more complex or their needs expand. If your catalog grows, a channel challenge emerges, or you want to add team training, we adjust the engagement accordingly.
Contact us before your next billing cycle to initiate a tier change.
No. Anyone who guarantees specific Amazon results is either not being honest or doesn't understand the platform. Amazon's marketplace, policies, and algorithms change constantly. Results depend on factors we cannot control — your product category, competition, pricing dynamics, inventory availability, and how consistently you execute on recommendations.
What we can tell you: what we have seen work across many accounts, what the common failure modes are, and what the best strategic bets look like given your situation. That is genuinely valuable — but it is not a guarantee.
Depends on what you're trying to fix. Some things move quickly — identifying a structural issue in your ad campaigns, flagging a listing problem that's suppressing conversion, or catching an unauthorized seller before they do real damage. Those kinds of wins can happen in the first weeks.
Structural work — reseller programs, channel architecture, team capability — takes longer. The 90-day horizon is a realistic benchmark for seeing meaningful, measurable improvement on most of the things brands and sellers engage us to fix.
The businesses that see the fastest improvement are the ones that execute on recommendations quickly and consistently rather than waiting to see results before acting on guidance.
For brands: your team understands the platform, you know who's selling your products and at what price, your channel structure reduces retail conflict, and you have systems in place that don't require constant firefighting.
For sellers: you have a clear strategy rather than reacting to whatever happened last week, your ad spend is allocated based on actual margin math, your Buy Box win rate is improving, and you understand why things are happening rather than just hoping they go well.
In both cases: you are less dependent on outside help than when you started, not more. If we're doing our job, you get smarter about Amazon over time — not permanently reliant on us to interpret it for you.
It's more common than it should be. The Amazon consulting space has a lot of people selling generic advice, making promises they can't keep, or billing for account management that doesn't produce results.
The difference with an advisory model: we don't manage your account, so there's no way to hide behind vague deliverables. The quality of the guidance is evident in every session. If it's not working, you know quickly — and you can leave with 30 days notice.
We'd rather know what didn't work before, so we don't repeat it. Tell us about the experience in your intake questionnaire — it helps us understand what you're looking for and what you're not.
Payment is required before services begin — always. Monthly advisory subscriptions are billed at the start of each period. Diagnostic Intensives are paid in full before the engagement begins.
We do not offer net terms, invoicing after services are rendered, or payment upon completion. If your organization requires net terms or invoice-based payment, we are not the right fit. Full payment terms →
Credit card and debit card through our payment processor (Stripe). Advisory subscriptions are managed through MemberSpace with Stripe. For Diagnostic Intensives and project-based work, payment details are included in the engagement letter.
All displayed prices include Stripe processing fees — what you see is what you pay, with no additional surcharges at checkout.
Advisory subscriptions can be cancelled with 30 days written notice. Fees already paid for the current period are non-refundable. Your access continues through the end of the paid period.
To cancel, email info@teneightone.com with "Cancellation Request" in the subject line. We do not require a reason, but knowing why you're leaving helps us improve.
All fees paid are non-refundable except as required by applicable law or as expressly stated in a written engagement agreement. We do not offer pro-rated refunds for partial months.
If you believe there has been an error in billing, contact us at info@teneightone.com and we will review it promptly.
Mentorship is direct advisory access — you are executing internally and want an expert available to think through decisions with you. Weekly calls, ongoing email, no deliverables beyond the guidance itself. You lead, we advise.
Advisory Programs (Foundation, Growth, Control) provide structured oversight — ongoing catalog and channel monitoring, reporting packages, strategic action plans, and deeper involvement in your business. We monitor and guide; you execute.
If your primary need is access to expertise for a founder or leader making decisions, Mentorship is often the right starting point. If you need systematic oversight of your channel and catalog, an Advisory Program provides that structure.
A Diagnostic makes sense if you want a clear picture of your situation before committing to ongoing fees, or if you're not sure which Advisory Program tier fits your needs. It delivers a concrete assessment and roadmap — and gives us a complete picture of your business before scoping the right ongoing engagement.
Many brands complete a Diagnostic and move directly into an Advisory Program within 30 days, with a portion of the diagnostic fee credited toward onboarding. If you already have a clear picture of your problems and are ready to start working on them, an Advisory Program from day one is also fine.
Not sure? Talk to us — 30 minutes and we'll tell you which approach makes more sense for your situation.
Yes. The 1P vs. 3P vs. hybrid decision is one of the most important strategic questions a brand faces on Amazon, and it's one we help brands navigate regularly. We advise on:
Many brands are in a 1P relationship they inherited rather than chose. Understanding the tradeoffs — pricing control, operational complexity, retail channel impact — is the foundation of making a better decision.
That's the most effective combination — and it's built into our model. Advisory Programs at the Growth and Control tiers include team participation and training sessions. Staff training alongside channel strategy means the people responsible for executing the strategy actually understand it.
If you need dedicated staff coaching as the primary focus, our Brand Team Coaching service addresses that specifically. If channel consulting is the primary need and team training is supplementary, the Advisory Programs cover it. Tell us about your team's situation in the intake questionnaire and we'll recommend the right structure.
We can build the systems and strategies that reduce unauthorized sellers significantly and keep them reduced — but "stopping" all of them permanently is rarely realistic, and anyone who promises that is oversimplifying.
What actually works: tracing the supply chain leak that's feeding unauthorized sellers, updating distribution agreements to restrict downstream resale, building an authorized seller program with real teeth, and enforcing it consistently. That combination doesn't eliminate the problem in a day — but it creates structural change that makes unauthorized selling progressively harder and less attractive.
Brand Registry and IP complaints help with counterfeits and IP violations. They don't remove authorized-looking resellers selling genuine product acquired through your distribution chain. That requires the supply-side work.
Rough guide:
Not sure? Book a call — we'll tell you honestly which tier fits.
No. We advise on advertising strategy — campaign structure, match type separation, budget allocation, ACoS targets based on your actual margin math, keyword harvesting, and what to stop spending on. We do not log into your ad console and manage campaigns for you.
The distinction matters: a managed ads agency is incentivized to spend your budget and report impressions. An advisor is incentivized to help you understand what's actually working and why — including telling you when less spend would produce better results.
It depends on your situation, not just your revenue. The Essentials tier at $495/month makes sense if you're generating enough revenue that one good strategic insight per month pays for it many times over — which is true for a lot of sellers doing $10K+/month.
What doesn't work well: accounts that are just starting out with no product data yet, businesses with under a few thousand dollars in monthly revenue where the advisory fee would be a significant percentage of revenue, or sellers who aren't ready to execute on recommendations consistently.
If you're on the fence, submit a questionnaire. We'll tell you honestly whether the math makes sense for your situation.
Courses and YouTube give you general information. Advisory gives you specific guidance applied to your actual account, your specific products, your real numbers.
The gap between knowing what to do in general and knowing what to do in your specific situation is where most sellers get stuck. A course tells you how Buy Box works. An advisor looks at your actual Buy Box data and tells you why you're losing it on ASIN B0XXXXX and what to do about it this week.
The other difference: accountability. A course doesn't follow up. We do.
Plateaus are one of the most common reasons sellers reach out — and one of the most solvable. The plateau almost always has a specific structural cause: Buy Box loss that's invisible in aggregate revenue numbers, ad spend that's masking organic decline, a listing quality issue on a high-traffic ASIN, or a catalog that's grown without a strategy underneath it.
The first step is diagnosing which of those is actually the problem before trying to solve it. Most sellers try to fix revenue with more advertising when the real issue is Buy Box or conversion. We start with the account data before making any recommendations.
We'll give you a straight answer — including if we're not the right fit for your situation.
