Seller Questionnaire — Amazon Seller Advisory

Step 1 of 5

Let's start with you.

Basic contact information so we can reach you with our response.

First Name *

Last Name *

Email Address *

We'll respond to this address within one business day.

Phone (optional)

Best Time to Reach You

Step 2 of 5

Tell us about your business.

We want to understand your selling model, how long you've been at it, and the basic shape of your operation.

Company / Store Name *

Amazon Store / Brand Name

If different from your company name.

Seller Type *

Private Label — I manufacture or source products under my own brand Wholesale / Reseller — I buy brand-name products and resell Retail / Online Arbitrage — I source from retail and sell on Amazon Brand / Manufacturer — I make the product and sell it myself Hybrid — I do more than one of the above Other

Years Selling on Amazon *

Number of Active ASINs

Fulfillment Method

FBA only — Amazon warehouses and ships everything FBM only — I handle all fulfillment myself Both FBA and FBM depending on the product

Do you sell on any other platforms besides Amazon?

Own website / DTC (Shopify, WooCommerce, etc.) eBay Walmart Marketplace Wholesale or brick-and-mortar retail Amazon only — no other channels

Step 3 of 5

Your Amazon account.

The specifics of how you operate on the platform. Approximate numbers are fine — we're looking for the shape of the business, not an audit.

Monthly Amazon Revenue (approx.) *

Monthly Ad Spend (approx.)

Average ACoS on Your Campaigns

ACoS = ad spend ÷ ad-attributed revenue

Buy Box Win Rate on Top ASINs

Account Health Status

Healthy — no warnings or flags Minor warnings — nothing critical Active issues I'm managing Recently suspended or at risk of suspension Not sure — I don't monitor this closely

What ad types are you currently running?

Sponsored Products Sponsored Brands Sponsored Display Not running any ads

Describe your top 1–3 ASINs briefly

Product category, price point, approximate monthly units, review count, and competition level if you know it.

Step 4 of 5

Performance and history.

Where you've been and what's changed — context that helps us understand your trajectory, not just your current snapshot.

Revenue trend over the last 12 months

Growing significantly — up 30%+ year over year Growing steadily — up 10–30% Flat — roughly the same as last year Declining — revenue is down Just starting — less than 12 months of data

Have you worked with an Amazon consultant or agency before?

No — this would be my first time Yes — and the experience was positive Yes — mixed results Yes — and it didn't work out well

If yes — what worked or didn't work about that experience?

What tools or software are you currently using for your Amazon business?

Helium 10 Jungle Scout DataDive Perpetua / Downstream (ad management) Keepa SellerBoard / profitability tracking A repricing tool None — I work primarily in Seller Central Other

Do you have a team, or is this a solo operation?

Solo — I handle everything myself Small team — 2–3 people including me Team of 4–10 Larger operation — 10+ staff

Step 5 of 5

Goals and challenges.

The most important section. Tell us where the friction is and where you want to go — be as specific as you can.

Describe your biggest challenge in your own words *

What does success look like for you in the next 12 months?

What's your approximate monthly budget for consulting or advisory support?

Under $500/month — exploring options $500–$1,000/month $1,000–$2,500 / month $2,500+/month — serious about deep advisory Prefer a project-based engagement vs. monthly retainer

How soon are you looking to start?

Immediately — this is a priority right now Within 1–2 months 3–6 months — planning ahead Just exploring options for now

Anything else you want us to know?

Tell us about your Amazon business.

Let's start with you.

Tell us about your business.

Your Amazon account.

Performance and history.

Goals and challenges.

Questionnaire received — thank you.

We review your questionnaire

We respond with initial thoughts

We suggest next steps if it's a fit

While you wait — confirm you made the right call